Every Compliance Program ‘Has a Brand’; Marketing It Can Reduce Scope Creep

Here’s an excerpt from a document used by Bridgestone to market its ethics and compliance program, which is important for many reasons, including the management of scope creep.[1] “Every ethics and compliance program has a brand,” said Adam Balfour, vice president and general counsel for corporate compliance and Latin America at Bridgestone Americas Inc. If the brand isn’t communicated, an ethics and compliance program is vulnerable to scope creep. Contact Balfour at balfouradam@bfusa.com.

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